Business Intelligence

Leading Growth in Iskandar Puteri

UEM Sunrise is employing its significant experience and success as a property developer to position Iskandar Puteri as a self-sustaining city and economic powerhouse for the region.

Innovating urban development

Property development is one of the main drivers of Malaysia’s emerging economy, sustaining investment inflows into the country despite the current global slowdown. A key player propelling property development in the country is UEM Sunrise Berhad, the township and property development arm of UEM Group Berhad, a wholly owned entity of Khazanah Nasional Berhad.

As one of Malaysia’s leading property developers, UEM Sunrise has a vast portfolio of projects that range from affordable housing and mid-market properties to luxury condominiums and gated and guarded integrated townships in the central and southern regions of Malaysia and abroad, in countries including Australia and Canada.

UEM Sunrise is the master developer of the 24,000-acre (approximately one-seventh the size of Singapore) flagship mega project Iskandar Puteri, formerly known as Nusajaya. Iskandar Puteri, or Flagship Zone B, was officially launched in February 2007. The attractive investment destination features several signature catalytic projects that have been developed in line with the priority sectors and industries identified in the national government’s Eleventh Malaysian Plan (11MP).

As part of these efforts, special emphasis has been placed on ensuring the incorporation of inclusivity and sustainability principles. UEM Sunrise’s master plan for the area encompasses township development, while also including components of tourism and leisure, health and wellness, government, education, and business and industries, designed to spur organic growth in the region. The master plan for the self-sustaining city is being recognised internationally, having already received a number of awards.

Since the inception of Iskandar Malaysia, UEM Sunrise has been working closely with Iskandar Investment Berhad (IIB) and the Iskandar Regional Development Authority (IRDA) to transform Iskandar Puteri into the largest urban integrated development in Southeast Asia. Fast forward to 2017, Iskandar Puteri has transformed into a benchmark for other cities around the world through the completion of a number of signature and catalytic developments, spurring further interest in the enticing destination and augmenting the city’s potential for future economic growth.



Business and industries

Iskandar Puteri is strategically located at the epicentre of what has been deemed the new economic Asia. With close proximity to Singapore, it is serviced by two international airports and five seaports that capitalise on what is arguably one of the busiest shipping routes in the world. In addition, the development is accessible by a network of major highways, the Malaysia-Singapore Second Link bridge, and is anticipating the construction of the high-speed rail (HSR) line that will link Iskandar Puteri, as well as a number of strategic locations across Malaysia, to Singapore.

This strategic position, coupled with low costs, the availability of development-ready land, infrastructure and human capital stimulus, offers an ideal location for manufacturers to do business.

As a result, significant investment has poured into Iskandar Puteri, particularly from multi-national corporations (MNCs) that currently have their regional headquarters stationed in Singapore, as well as those seeking to establish manufacturing plants in Asia.

Joint ventures

As part of its development strategy for Iskandar Puteri, UEM Sunrise has entered into a number of joint ventures and agreements. It specifically pursues partnerships with companies that specialise in industrial park development, such as Ascendas Singbridge Pte Ltd and, Mitsui & Co. Ltd. These partnerships have the capacity to bolster foreign direct investment and add value, ultimately enhancing the execution of UEM Sunrise’s master plan.

The company is also collaborating with other notable developers, such as Gamuda Land, Bandar Raya Developments Berhad (BRDB), KLK Land Berhad and Mulpha International Bhd, to create unique, world-class developments within Iskandar Puteri.

Southern Industrial & Logistics Clusters

The Southern Industrial & Logistics Clusters (SiLC) spans 1,300 acres of industrial land which currently hosts businesses from Malaysia and 12 other countries. The industrial park focuses on developing the value chains of integrated industrial clusters in three major areas: advanced technologies, biotechnology and integrated logistics.

Industrial lots within SiLC are in high demand, with phase one and two currently sold out. In fact, Malaysia’s first dedicated biotechnology park, Bio-XCell, is located within the project. Phase three, spanning a net area of approximately 197 acres, will comprise a total of 86 industrial serviced lots and is currently up for sale.

In June 2016, UEM Sunrise sold 25 acres of land in SiLC to one of South Korea’s leading cosmetic companies, AmorePacific Corporation, for the purpose of developing an integrated centre for research and development (R&D), manufacturing and logistics. The company plans to inject approximately US$170 million into Iskandar Puteri, and, with the establishment of a new facility, it expects to create close to 500 new jobs in the area.

Nusajaya Tech Park

Jointly developed by UEM Sunrise and Singapore’s Ascendas-Singbridge Pte Ltd, the 519-acre Nusajaya Tech Park (NTP) offers companies access to an environmentally-friendly business space with built-in work-live-play elements to support a range of industries. The integrated tech park, which complements SiLC, currently holds 43 ready built factories (RBFs).



Township development

UEM Sunrise has contributed to the development of several townships located in Iskandar Puteri, examples of which include Nusa Idaman and East Ledang, while a larger-scale township to be developed in the near future is Gerbang Nusajaya.

Puteri Harbour

Puteri Harbour is a 1,082-acre integrated urban waterfront development complete with an international ferry terminal as an alternative point of entry into Malaysia from Indonesia and Singapore.

Puteri Harbour Marina is rapidly becoming one of Asia’s top yachting destinations, having been awarded the Five Gold Anchor Rating by The Yacht Harbour Association (TYHA) in 2014 and Level Three International Clean Marina Accreditation by the Marina Industries Association in 2016. The future expansion of marinas in Puteri Harbour, in partnership with Singapore-based SUTL Marina Holdings Pte Ltd, will further enhance the overall attractiveness of Puteri Harbour for both the yachting community and those who prefer the tranquility of the waterfront lifestyle.

Estuari is a 394-acre residential enclave in Puteri Harbour with a master plan that includes a 13-acre, designer-crafted landscaped area complete with mature trees and a 4.9-acre central garden. Developed amidst a serene and lush backdrop with over 10 thematic gardens and a scenic lake are 350 freehold double-storey superlink homes: the first phase of Estuari known as Estuari Gardens. The development is strategically located near major amenities including EduCity’s Raffles University Iskandar and Marlborough College Malaysia.

Gerbang Nusajaya

The 4,551-acre township of Gerbang Nusajaya features numerous catalytic development components such as lifestyle and retail parks, campus offices and industrial parks, and residential precincts.

Boasting a total gross development value of MYR42 billion, this large-scale township is poised to become the commercial and business engine of Iskandar Puteri and is expected to generate vast employment opportunities, with an estimated 76,000 direct job offerings and 137,000 indirect job offerings. Gerbang Nusajaya will be developed in several phases over a period of 25 years.

In May 2016, UEM Sunrise launched Melia Residences, the first residential component in Gerbang Nusajaya. The 73.64-acre freehold development is a gated and guarded community that offers 625 strata homes nestled in a landscaped lakeside setting with a plethora of facilities and amenities.

A catalytic development that will work cohesively to further the growth of Gerbang Nusajaya is the Fastrackcity. The 300-acre motorsports hub is equipped with research and development (R&D) facilities, a 4.5km FIA-Grade 1 test track, 1.5km CIK-Grade A karting track, bonded warehouses, workshops and car showrooms as well as entertainment and food and beverage (F&B) outlets.


Tourism and leisure

Iskandar Puteri offers a number of exciting attractions to international and domestic tourists and residents alike. Some of the key attractions include the SANRIO HELLO KITTY TOWN, the first of its kind outside of Japan; the Thomas Town family-centric indoor themed park; the 200,000 square gross floor area retail and lifestyle entertainment hub, Mall of Medini; and LEGOLAND® Malaysia Resort.

LEGOLAND® Malaysia resort

Iskandar Puteri is home to one of the region’s most popular tourism and leisure attractions, LEGOLAND® Malaysia Resort, comprising the LEGOLAND® Theme Park, LEGOLAND® Water Park and LEGOLAND® Hotel. As the first international theme park in Iskandar Puteri, it offers visitors access to 70 hands-on rides and slides, as well as a number of shows and other attractions. LEGOLAND® Malaysia Resort is the first of its kind in Asia and the sixth in the world.


Healthcare and wellness

Medical tourism is an important segment experiencing solid growth in Iskandar Malaysia, particularly amongst Indonesians visiting the country by air or via the Port of Puteri Harbour Ferry Terminal. UEM Sunrise has capitalised on this trend through its development of Afiat Healthpark.

Afiat Healthpark

The 67-acre Afiat Healthpark was established as a health and wellness centre in Iskandar Puteri, offering facilities that cater to modern, traditional and complementary medicine and wellness.

One of the first projects carried out in Afiat Healthpark, and the first hospital to operate on the premises, is the private medical centre, Columbia Asia Hospital. The latest addition to the Columbia Asia Hospital is the DB Wellness & Medical Suites, featuring clinics, a care centre and the Millésimé Hotel Johor Bahru.

Other health and wellness components available include the newly opened world-class Gleneagles Medini Hospital and the integrated urban wellness development Afiniti Medini.



Iskandar Puteri is also home to a vast selection of schools and universities, making it a prime location for education. The city’s fully integrated education hub, known as EduCity Iskandar Malaysia, is recognised as an Entry Point Project (EPP) under the National Key Economic Area (NKEA), and will play an integral part in the success of the government’s Economic Transformation Programme (ETP).

EduCity is the first of its kind in Asia and comprises universities and institutes of higher education, academia-industry action and R&D centres, student accommodations, as well as recreational and sports facilities. Among these educational institutes are several prestigious private and international schools including Marlborough College Malaysia, which is the school’s first campus in Asia and outside of the United Kingdom.


Promoting sustainability and economic growth

UEM Sunrise’s contribution to Iskandar Puteri as a master developer has been a key factor in transforming the city into one of the largest fully integrated urban developments in Southeast Asia. The company’s undertakings have spurred significant investment and financial and business opportunities in the area, and will continue to do so in the future, considering the company’s unwavering commitment to Iskandar Puteri’s development.

UEM Sunrise’s ongoing commitment to developing the city has not gone unnoticed. The company has received numerous accolades throughout the years, which include the internationally acclaimed FIABCI Prix d’Excellence Awards for Best Master Plan in 2012.

Iskandar Puteri is positioning itself as a role model for sustainable cities around the world via its economic, social and environmental developments. The city’s use of innovation and technology, combined with its cutting edge architecture is expected to attract significant investment inflows to the region. Such inflows will propel economic growth in the southern peninsula of Malaysia, shaping the area into a regional economic powerhouse.

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